
Author marketing
Pitch an interview with a specific conversation in mind
A useful interview pitch offers a relevant subject and a clear reason that the outlet’s audience might care.
Author marketing
Choose a passage that can stand on its own, then rehearse the transition into and out of it.

A public reading gives listeners one pass through a passage. They cannot easily turn back to identify a character or reread a complicated sentence. Choose material with a clear situation, a manageable number of names and a shape that can be heard within the available time.
Look for a small movement: a question developing, a decision approaching, an exchange changing direction or an image becoming more meaningful. A passage does not need a dramatic climax to hold attention. It does need enough internal direction that the audience can follow why these words were chosen.
Time the complete sequence aloud, including the setup and any closing remark. Silent reading usually gives an unreliable impression of duration. Leave room for a pause, a laugh or an unexpected interruption. If the slot is short, cutting the passage is usually better than racing through it.
Give listeners only the context they need. A sentence identifying the speaker, setting and immediate situation may be enough. A long explanation of earlier chapters can make the excerpt feel like a reward that keeps being postponed. If the passage needs several minutes of background, consider choosing another one.
Decide whether the excerpt reveals information that readers may prefer to discover in the book. A spoiler is not always disqualifying, but it should be a conscious choice suited to the event and audience. Avoid accidentally giving away a central turn while trying to explain why the scene matters.
Prepare a reading copy with comfortable text size and visible page breaks. Mark pauses, difficult names and the exact starting and ending points. If you omit part of the published text, ensure that the remaining passage is intelligible and do not silently alter quoted material in a way that changes its meaning.
Practise looking up without losing your place. You do not need to memorise the passage, but familiarity helps the reading sound like communication rather than a first encounter with the page. Notice sentences where you repeatedly run out of breath or lose the emphasis, and adjust the delivery.
Confirm whether there will be a microphone, lectern or seated format. If possible, test the microphone briefly and establish a comfortable distance. For an online event, check the camera frame, lighting and audio with the actual reading setup rather than a different desk arrangement.
Prepare a clean ending. Let the last sentence settle before moving into thanks or discussion. A brief explanation of where the passage sits in the book may be useful afterward, but it need not become an immediate sales speech. The reading should leave listeners with a complete experience of the selected passage and a clear sense of the book's voice.