Writing · Editing · Making booksAbout the journal ↗
into publishing

Author marketing

Find article ideas connected to your book

Use the book’s questions and decisions to find subjects that can support a complete article of their own.

An open book, notebook and phone on a wooden table.

Look beside the chapter, not only inside it

A book can generate article ideas without being dismantled into repeated promotional extracts. Look at the questions you had to answer while writing, the examples that did not fit and the distinctions readers may want explained separately. An article needs its own question and a satisfying answer, even when it also introduces the book.

For a hypothetical novel set in a changing town, possible subjects might include how a street layout affects a scene or why a familiar local landmark was altered in the fictional setting. A nonfiction project might produce an article about choosing evidence, correcting a common misconception or understanding one limited part of a larger process.

Match the idea to a reader need

State the proposed article in one sentence. “An article about my research” is broad. “How old maps can reveal changes that a modern street view hides” suggests a question, evidence and likely reader. The book connection can remain present without carrying the entire piece.

Consider what the destination's audience already knows. An article for general readers may need more context than one for a specialist publication. Do not simply shorten a chapter and assume it will work everywhere. The new audience may have a different reason for reading and a different vocabulary.

Separate subjects you can support from subjects merely mentioned in the book. Writing a fictional doctor does not automatically make the author qualified to give medical advice. You may be able to discuss the research and narrative choices while leaving technical guidance to appropriate sources and specialists.

Find a manageable shape

Choose a scope that can be developed with concrete evidence or examples. One useful comparison is often stronger than a rapid survey of ten loosely related points. If the idea requires extensive background before the main question appears, narrow it or plan a longer form suited to that complexity.

Keep an ideas file with the proposed question, the book connection, possible examples and sources that need checking. Add a note about the intended outlet or audience. This makes the idea usable later and helps distinguish a promising subject from an attractive but unsupported headline.

Let the article be complete

Give readers the explanation the article promises. Avoid withholding the essential answer simply to force a move to the book. A brief author note or relevant link can establish the connection after the piece has done its own work.

Review overlap with existing material and any contractual or permission constraints before reusing text. New writing about a related question may be simpler and more useful than adapting a passage whose context is difficult to preserve. The goal is a piece that earns attention on its own while giving readers an accurate sense of the author's wider interests.

Send a correction or a question about this article.